Positive reinforcement is primarily used to:

Positive reinforcement is a powerful technique used in animal training that focuses on encouraging and increasing desired behaviors. By rewarding a bird for exhibiting behaviors you want to promote—such as stepping onto your hand, responding to cues, or engaging in play—you create a favorable association in the bird's mind. This helps reinforce those behaviors so that the bird is more likely to repeat them in the future.

Utilizing positive reinforcement effectively fosters trust and strengthens the bond between the bird and its handler. This method can be particularly effective in avian practice, as birds are sensitive creatures that can become fearful or stressed easily. When training is centered on positive experiences, the bird associates training sessions with rewards, resulting in a more willing and eager participant.

While options like stopping a bird from biting or training it to fly are certainly important aspects of behavior modification and training, they do not capture the primary goal of positive reinforcement, which is to increase the likelihood of desired behaviors through reward and encouragement.